The rise of single page websites has brought a debate among webmasters about their SEO friendliness. Here we take a deeper look at what these websites have to offer and what can be fixed about them and make single page websites SEO friendly.
Single page websites look appealing and could be created easily. In addition, their response is faster when compared to multiple page websites.
Websites with multiple pages take a long time to create and single page websites are preferred by businesses to promote their products. But the choice of single page website causes these businesses to miss out the chances to rank in the search engine rankings?
It is debatable, still, the fact is single pages websites have lower ranking capabilities as compared to larger websites.
Here we discuss the pros and cons of single page websites in the norms of search engine rankings and how to optimize the single page website better to get a massive traffic.
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What are Single Page websites?
Single page websites are the websites with just one HTML page and various sections related to the website or a business like about, contact, products included on a single page.
A single page website is provided with a menu bar. The menu bar does not take the user to various pages related to his search but provides the required information on the page itself.
The links of the menu take the user to the required section on the page itself. There are loads of single page websites available on the internet.
But the best website pages need to possess some qualities. Before we discuss the pros and cons of single page websites, let us have a look at some of the best single page websites.
Pros of Single Page Websites
Mobile friendly nature is an important quality for SEO of a website. Mobile phones dominate the desktops in the recent years when it comes to the use of the internet.
Since single page websites are mobile-friendly, the business owners are switching to single page websites.
Because, they look appealing, respond faster, and provide a good user experience. Single page websites are intended to be mobile friendly. This is why most of the mobile applications have single page websites.
2. Creation and Maintenance Becomes Easier
Creating and maintaining a single-page website is easier whereas multiple page websites take days for designing.
There are a number of themes in the WordPress that facilitate the creation of single page websites within the fraction of the time by consuming less time and energy.
They can be created faster and their maintenance is easier when compared to multiple page websites. Also, SEO packages offered by firms to optimize these websites are cheaper.
3. Higher Domain Authority
Single page websites accomplish higher domain authority. It can be evaluated by the number of backlinks a particular website can gain or capable to generate.
The backlinks ratio will be higher in case of single page websites, that is, there will be 1:1 ratio of links to pages. This is an SEO advantage when it comes to single page websites.
4. The target audience can be identified easily
Single page websites can engage target audience easily and effectively. These are designed to target a specific group of audience in common.
Single page websites prevent users from getting confused about navigating to wrong links and pages as it happens in case of multiple page websites. Single page websites provide a better user experience as well.
Cons of single page websites
We know now why single page websites are a preferable option for businesses and product companies, but there are enough drawbacks as well to consider. Let’s have a look at factors that hamper the SERP rankings of these websites.
1. Lack of Depth
Single page websites often lack depth in the content. You may not afford proper space for the information you need to convey on a single page. This may hurt your SEO rankings as the visitors may shun your page for lack of more knowledge and depth in the content.
2. Keyword rankings
Single page websites may not support you to promote your business too well because you may have to compromise on the quality of keywords you use in your content due to lack of space.
You cannot aim for good rankings as you cannot use multiple keywords in your content on a single page website.
How to optimize your single page website for better rankings?
You might have lack of space with single page websites and squeezing in more content is a problem, still, there’s scope to optimize such websites for higher SERP rankings.
Techniques you can stick to for Single Page Websites SEO
1. Use selective keywords
As the content in a single page website may lack depth, you should be selective in use of keywords. You need to use keyword research tools to determine the keywords you need to use to optimize your website better.
We recommend using Google’s Keyword Planner as it makes it easier to choose keywords to associate with your business for better SEO and ranking. And if you are looking for in-depth Analysis of other factors as well, Premium tools could be recommended
Create H1 tags for each segment of your website. Generally, one page should contain only one H1 tag. But your single page website should be exempted from this stereotype.
3. Page speed optimization
Loading speed of a website is a crucial factor that decides the SEO rankings of a website. The optimization of your single page website gets difficult as you need to include multiple layouts and multiple components in a single HTML page.
Hence, your page loading time gets slower. This may cause a negative impact on your SEO rankings.
You can keep track of your website speed on a regular basis with the help of tools like Google PageSpeed Insights.
Final Words – What’s the takeaway?
To conclude that single page websites are not good for SEO when compared to multiple page websites will be an overstatement.
But before you opt for a single page website, deep analysis of the targeted audience is important. This will help you to frame a strategy to optimize your website for better ranking.