Digital marketing has all but taken over as the primary means through which businesses across the world market their products.
This method of marketing comprises of various strategies and approaches of which one of the most prominent and most effective is search engine optimization popularly known as SEO.
Aside from SEO, there are other methods like SEM, social media marketing, content marketing, etc. that all makeup digital marketing.
We will, however, be focusing only on SEO here. If you want to know more about digital marketing and all it entails, then you can check out this article here.
So, what exactly do we mean by search engine optimization? Obviously a lot of us already know what this process means.
However, for the sake of a few of us who may not have a full grasp of what it is, let’s quickly explain so we can all be on the same page.
Almost everyone knows Google. This massive company that has now branched into various other businesses was first and foremost a search engine.
There are others like Bing, Yahoo, Ask and others.
What these sites do is basically curate the information on the World Wide Web.
They sort all the content therein and based on special algorithms determined by them, they rank this information, deciding which best answers the queries of their visitors.
As a result of this, website owners try to understand what informs the decision to rank one site above another for the same keyword and phrase.
Based on their understanding of these requirements, they begin to tweak their sites so that they can meet these requirements and so rank higher than other sites.
They are therefore optimizing their websites for search engines – SEO!
A Few Important Statistics to Note
Must I be bothered about whether or not my site ranks with search engines?
This is a great question which you will answer for yourself after we have looked at some very important statistics regarding search engines.
Here we go…..
The first important statistic you will want to know is that every minute, about 3.8 million searches are carried out on Google alone.
That’s about 228 million searches every hour and about 5.5 billion searches every day.
Know what that means? Billions of folks come on Google daily to search for one thing or the other.
Another important point is that about 93% of every activity performed online begins with a search engine.
If you want to find a restaurant close to your location, you head off to a search engine to look for one. If you need to find a product you also head straight to a search engine.
Just these two points above should be enough to make you see why you should take search engines seriously especially if you are serious about growing your business.
If you are convinced and want to know how to begin to optimize your site for search engines, you can get a full load of information here.
Choosing an SEO Company
Here’s one truth you should know. There is a lot involved in SEO. In fact, the top search engine, Google, is said to implement about 500 changes to its algorithm yearly.
This is a process in which you MUST be very tactile, responding to whatever changes that may come your way.
Aside from the learning curve, you may not be able to pay full attention to your business while also paying full attention to SEO. To this end, one of the best things you can do is allow experts to handle this for you.
You, however, need to be careful about how you make this choice. There are many self-acclaimed experts who know next to nothing about SEO. You should ensure you choose the right company by following the following steps.
Check Their Reputation
Reputation is very important here. Before choosing a company, find out what their past clients think of their services. This should help you know whether or not they will be a good fit.
Look at Their Ranking
If a company promises to rank your site for certain keywords, they should be able to rank for some keywords themselves.
Reputable companies like Viva Traffic will show you what they can do by showing you what they have done for themselves.
Find Out their Strategy
Anyone who cannot share their strategy with you should not be considered. If you know what you want to do, then you should be able to describe it.
If done right, SEO can dramatically grow your business. Just make sure you choose the right company and you will be glad you decided to adopt SEO.