Businesses are aggressively into the social media marketing these days and likely to create a brand around their business. And that is all for a valid reason which makes sense if done in the right way.
Apparently, Social media is too crowded, with a lot of users seeking to consume meaningful content. That means you have to stand out to make it right and better visibility. Obviously following the principles to grow your startup to the next level.
Social Media is one of the popular ways to showcase your product and services at least cost.
And as the users are kept on growing, there is the immense scope. And we already have proven perfect Social media platforms for any businesses.
Here is the analytics report by Statista, explaining users on social media currently and also the number of users can be expected until 2021.
Number of Social Media Users Worldwide 2010-2021 (In Billions)
So, What are the things to avoid in your social media strategies.
Social Media Marketing Mistakes you need to stop doing
No Strategy for your posts
Doesn’t matter which Social media platform you are using for exposure, you should have a clear strategy behind every post.
It should be clear, what you would like to achieve with that particular post. Traffic, Leads, Problem Solving?
Assume, you have created some content and posted on social media, but ultimately is not solving your reader’s problem.
Doesn’t matter what was the post about, whether you are offering services, how to guides, it should have an intent behind that.
And in order to know that, all you have to do going through it from readers or client perspective. A problem-solving content always converts into leads.
Not Spying your Competitors Social Accounts
The online industry is too big, so whatever your business is all about, you won’t be the only player over there.
In that scenario, can you really afford to ignore your competitor’s Social accounts and know their strategy? Keeping an eye on competitors is always going to be wise, not to copy them. But, to be ahead of them.
Follow them, you will be able to know about the influencers in the similar industry, bloggers, discover the whole community around your niche.
These practices are going to bring the difference and certainly, you could see a lot of open doors in no time.
Using all social Media Network Simultaneously
There are a hell lot of potential social media which are perfectly suitable for promotions. But, all cannot come into your plate.
You have to try a handful of them and pick a few which are working the best for any business.
It is going to be wise to be active on a few of them, instead of going for all and not able to provide value and time.
And if the business would like to spread on all social media accounts, then hiring someone who could manage all the accounts would be value for money.
There are a few biggest social media channels like Facebook, Twitter, Pinterest, Google+ are a perfect fit for all the niche.
Make your brand popular on a few and move on to others. Although there is nothing wrong with experimenting more, but not too many at the same time.
Posting Too Much Or Probably Not Enough
Promoting aggressively is good for your business, but only with a decent strategy in mind.
Posting on social media without a proper schedule doesn’t make any sense. Things can go wrong when you overdo it as it could leave a negative impact on the social media users being a spammer.
And I am sure none of the startups want that. Building credibility is always the way to go in your social media strategy.
And on the other hand, spreading value will be the key, don’t post just for the sake of posting something.
Not Identifying the targeted Audience
Are your singing, where no one to listen at all.
This would be the biggest mistake if your business fails to find the right audience who could be interested in your niche.
Who can be your customers and returning again and again, who can join your community, and what not?
Here is the demographics social media usage according to the groups.
Although, this is just for an instance. Your business prospects might have somewhere else. a deeper study of your social media accounts and a proper Analyzation will help out your actual Targeted Audience.
Not Looking into Analytics
Number Speaks Louder! my teacher used to say. Haha!
In Social Media Marketing, if your business ignoring numbers and the progress reports, it would be something like running in the darkness with the destination.
The Analytics will make you understand how your social media strategies are working and how to go about it further. Reacting to it and making new strategies will make you reach, where you wanted to be.
Probably it seems difficult, but there are plenty of Social Media Management tools, which makes things easier. And at the same time will give you a better picture of like shares you are getting.
Your website is receiving new footprints from which social media channel, the age group of people who are interested in your post and more.
If you going to ignore all such statistics, you are certainly running in the wrong direction.
Final Words on Social Media Marketing
Social media is no more the same as earlier. It’s been a wonderful platform for Content Marketing, none of us can deny it. It’s going to be so powerful for any brand if used wisely.
Having a Decent strategy and coming up with something new every day going to be paid off. Remember consistency is going to be the key aspect to thrive online.