Search engine optimization has been grabbing a lot of attention for the past decade or so. Given what it does for businesses, this is hardly surprising. The process has been securing organic traffic to all kinds of companies for years now. And no matter what some people might think, SEO is here to stay. Check this out.
Yet, don’t make the mistake of thinking that you can learn all the intricacies of this marketing strategy in one sitting. In fact, while all the things that you might have learned last year are still usable, there are new things to take into account in 2020. This is an evolving field and experts need to stay up to date.
Get The Best Out Of SEO In 2020
Of course, if you are not an expert, but a person looking to employ an SEO agency, it is also important to stay informed about the changes. That way, you will know what to look for and how to differentiate between real professionals who keep track of trends and those lazy charlatans who think that they don’t need to further educate themselves. So, let’s hear what we can expect in 2020.
Oh, boy, is this freaking out everyone. And, in a way, it definitely should. The growth of voice search is the biggest change you can expect this year. How does it affect your website, though? Well, try doing a voice search on a smart speaker, and let me know what you get.
Does it ring a bell yet? You get only one result. And that is raising some panic among search engine optimization professionals. Since not everyone can be number one. So, when voice search overtakes text search, that means that only one result will matter. Because of that, people are concerned that SEO won’t matter anymore.
However, while there is reason to worry, there is definitely no reason to panic. Because, now that we know this, we can find a way to use it to our advantage. What’s more, there are already some tactics that you can use in order to secure your organic traffic even with the domination of voice search.
I believe you are aware of Google’s featured snippets. This is a box that answers your query in the form of a paragraph, a table or a list. This is usually pulled from one of the first ten results. So, this is what you should aim for while optimizing a page.
This is done by putting your focus on long-tail keywords which should be chosen after really thinking about how your readers might ask a certain question. Furthermore, your title tags and headers should ask the same questions as the keyword search. Keep in mind that the title tag doesn’t have to be the same as the headline of your content.
Remember to use these tactics when creating new content. Plus, it would be a good idea to optimize some of your old content like this. Naturally, when you succeed, don’t think that your job is done. As you already know, SEO takes a lot of work and it shouldn’t be regarded as a one-time thing. So, keep up the good work even after you have made it into a featured snippet.
Most search engine optimization agencies, such as Rowe SEO Exeter, are significantly focusing on local searches. This is a logical way of doing things since it appears that almost 50% of searches are today local. I get it, this is not new information and local SEO has long ago been taken seriously. Yet, no matter how hard SEO experts have been working on this, now they have to step up the game. Hence the word “hyper”.
While local SEO helps a business get great ranks in certain districts, regions, and cities, hyperlocal SEO takes it a step further. It concentrates on towns, neighborhoods, streets, as well as spots located near some popular landmarks. So, with this technique, customers can find you even easier, which leads to increased visits. If it isn’t magic at work…
Well, no, it’s not magic. I’ve said it already and I’ll say it again – search engine optimization takes hard work. Naturally, in order to appear in hyperlocal results, Google has to recognize your business as relevant for specific locations. And it is your job to get recognized. It’s not like someone is going to knock on your door and ask you if you want to appear in the top ten results for a certain search.
The first step towards doing this is entering your full address on your website. Naturally, this helps customers know where your business is located and find you more easily. But, it also helps Google locate you, which might be even more important.
Furthermore, your content should also be optimized to appear in hyperlocal results. You can do this by mentioning nearby landmarks, providing some information about a location and including images of certain sites in your content. When you do that, Google will mark your business as relevant for a specific location.
Of course, don’t forget to create a profile on Google MyBusiness. In fact, you should have done that a long time ago, but it’s never too late. In addition to everything that I have mentioned, make sure to always check for updates and new SEO trends. That’s the key to success.