Let’s get it little simple and understand the roots of SEO (Search Engine Optimization). As doing something without knowledge of the basics would not make any sense.
But we need to understand this very well to hit the right spot and help us to rank our web pages in search engine positioning well. SEO is the base of our website/Blog, may that is the reason that all best SEO blogs are at the top of search engine rankings.
If you are avoiding it, then you are playing with your hard work and writing too many articles. As without making our web pages SEO optimized and following the search engine optimization strategies there is no point of putting so much effort. As we are not putting our efforts in the right direction.
Basics Of SEO: Why SEO Is Required
Driving maximum traffic to your blog could only be possible by some commercial search engines like Google, Yahoo, Bing etc. The web traffic which comes through such search engines to your website/blogs called as organic traffic.
And driving highly targeted traffic to your websites is being done to make money by selling affiliates or products. Search traffic tends to bring high-paying clients (different than social traffic).
Conversions are extremely high because people are actually searching for a solution to their problem. So to make all this happen we need to optimize our web pages. And this optimization is known as Search Engine Optimization (SEO).
What Is A SEO (Search Engine Optimization)
If we need to get this into simple words. Then we can describe SEO is a process to position our blog or websites to the high rank (probably on the first page of search Engines) for the specific keywords. It is every blogger dream, that their pages to be at the top in the search engines. And in order to do this, there are some proper rules of SEO, again don’t think it will happen overnight.
Two kinds of SEO: Best SEO Tips
There are several rules to do so. We have already described in one of the articles in detail 10 On Page SEO which makes found in Search Engines. Please go through it.
OFF Page SEO – Those SEO which is performed on the outer web pages, that is Off Page SEO. There are plenty of aspects to take on to complete this action. A detailed explanation on Off Page Optimization is already done earlier.
Now if you have read the article in detail about OnPage SEO and OffPage SEO, so now let us get into some more detail and categories of On page SEO and Off Page SEO.
On page and Off Page SEO Has Three Categories
Let us know the difference in short here.
1. White Hat SEO – This is always considered as a good SEO and highly recommended if you are looking for a long run. Stay away from the shortcuts as white hat SEO is used for a long term, it is slow but the results will be permanent. By using this technique we are following the rules of Search Engines instead manipulating it.
White hat techniques are used to improve the search Engine Rankings.
So how do we follow this technique?
Posted content in the blog/ website would be a good in terms of quality.
Website script Optimization (HTML script should be optimized)
Linking our content with some high-quality websites etc.
2. Black Hat SEO – Using this technique, we are not following the rules intending by the search engines. We are completely violating search engines guidelines. Following Black Hat might give good results initially, but it will not lasting for a long time. As it is completely unpredictable. And definitely not good at for a long run.
Black Hat SEO Techniques like when someone spams the links, Hidden texts or hidden links, Stuffing too many keywords in the posts etc, and more.
3. Gray Hat SEO – Grey Hat SEO is a combination of both White Hat and Black Hat. In fact, the name “Gray hat SEO” itself tells the story. Following this actually we are violating some SEO guidelines and we are following some.
Until and unless the Gray Hat SEO is being dealt by an SEO Professional it is fine. Many companies use this technique, under an SEO Expert supervision to rank their website sooner as possible to get into the business.
Gray Hat SEO techniques are like buying Links, Paid Advertisements, Duplicate Content etc.
Creating this article is to understanding the concept of SEO in short. I hope this could be helpful to get a proper vision and to realize where to focus on.
I personally recommend White Hat SEO if you are looking for a long run in blogging, trust me following the white SEO rules we will make us learn a lot in depth and it will be interesting. As a journey without the process of learning is pointless.
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